摘要
Web2.0时代,互联网越来越多地融入了交流、互动、分享的人性化元素。社交媒体带给网络用户更加新鲜的体验,更具创意的网络传播应用模式。受众接受和传播信息的方式发生巨大变化,广告创意传播面临巨大挑战,在社交媒体时代如何通过广告创意使得广告传播取得理想效果,是论文研究的内容。
In been incorporated application modes to the web users. Great changes have taken place in the ways that audience receive and send information. Advertising creative transmission is facing great challenges. This article mainly studies the strategies that help advertising transmission to attain ideal effect through advertising creativity in social media era.
出处
《绥化学院学报》
2011年第6期69-71,共3页
Journal of Suihua University
关键词
社交媒体
受众
广告创意
策略
social media
audience
advertising creativity
strategies
