摘要
首先分析了在垄断竞争的市场条件下，消费者对同类商品不同品牌的价值判断函数．进而研究了消费者在市场上的品牌选择概率和品牌偏好的动态过程．最后给出了以利润最大化为目标的垄断竞争市场条件下的最优定价策略的微分对策模型。
In this paper, the brands ′ value function that consumer evaluate different brand of same goods in the condition of monopolistic competition market is analyzed. Then, the brand choice probability and preference dynamic process for brand is studied. Finally, the difference game model of optimal pricing strategy for maximizing firm's profit is proposed, and Nash equilibrium steady state pricing strategy is given.
出处
《管理科学学报》
1999年第4期34-38,共5页
Journal of Management Sciences in China
基金
国家自然科学基金!69674013
关键词
定价策略
微分对策
最优控制
垄断竞争
市场
pricing strategies
differential games
Nash equilibrium
optimal control
monopolistic competition
