摘要
构建了企业营销力与企业绩效的理论模型,提出了企业营销力与企业绩效的相关假设,然后以调查问卷的方式收集数据,建立回归模型,运用统计分析方法,对相关数据进行回归分析,验证了我们提出的研究假设,证明了企业营销力对企业绩效有积极的作用。
Ability to build a corporate marketing and business performance of the theoretical model, a force of corporate marketing and business performance of the underlying assumptions, and then to collect questionnaire data, regression model, using statistical analysis, regression analysis of data, validation our proposed hypothesis, that the power of corporate marketing on business performance have a positive effect.
出处
《宜春学院学报》
2011年第10期59-61,149,共4页
Journal of Yichun University
关键词
企业营销力
企业绩效
经营绩效
Corporate marketing force
CP
Business performance
