摘要
通过对申遗景点、地方性、旅游者感知和市场竞争替代的分析,确定了丝绸之路申遗中国段旅游形象定位,基于形象定位就宣传口号、人—地感知形象、人—人感知形象进行了系统设计。最后就如何推广洛阳的旅游形象进行研究。
Through the analysis of applying for the world heritage tourist attractions,perception of the tourists and market competition,the paper tries to set up the image of China Silk Road in applying for the world heritage tourist attractions.Based on the image,it tries to design the promotion slogan,the image of man-earth perception and man-man perception.It finally conducts some research on how to promote the tourism image of Luoyang City.
出处
《西北大学学报（哲学社会科学版）》
CSSCI
北大核心
2011年第6期88-91,共4页
Journal of Northwest University：Philosophy and Social Sciences Edition
基金
国家社会科学基金项目(08XJY027)
关键词
旅游形象
丝绸之路
申遗
推广
tourism image
the silk road
applying for the world culture legacy
design and promotion
