摘要
通过分析国外著名滑雪胜地在非雪季经营上的有益经验和启示,对我国滑雪场在总体发展思路、产品开发和经营策略等方面如何突破非雪季发展瓶颈提出了对策建议,以期实现我国滑雪旅游区四季可持续发展。
Analyzing the useful experience and revelation of Non-snow season operation in some famous foreign ski fields,the article makes some suggestions on the general development ways,product development and operation strategy of China＇s ski fields during non-snow seasons in order to help realize the sustainable development of China＇s ski tourist areas in four seasons.
出处
《体育科研》
2011年第6期31-33,共3页
Sport Science Research
关键词
滑雪旅游区
非雪季发展
启示
对策
ski tourist area
non-snow season development
revelation
measure
