摘要
在介绍了旅游企业集团的三种成长方向，即横向专业化（ＨｏｒｉｚｏｎｔａｌＳｐｅｃｉａｌｉｚａｔｉｏｎ）、纵向一体化（ＶｅｒｔｉｃａｌＩｎｔｅｇｒａｔｉｏｎ）和多角化（Ｄｉｖｅｒｓｉｆｉｃａｔｉｏｎ）后，结合旅游企业集团大量的成长实践，逐一对每一种成长方向的经济性与非经济性进行了剖析，以便为旅游企业集团成长方向的选择提供依据。
This paper firstly introduces the three kinds of growth direction,including horizontal specialization,vertical integration and diversification,then analyzes the economics and non-economics of every kind of growth direction,with plenty of growth cases of tourism groups,in order to select the growth directions of tourism group.
出处
《旅游论坛》
1999年第S2期187-191,共5页
Tourism Forum
关键词
旅游企业集团
横向专业化
纵向一体化
多角化
tourism groups
horizontal specialization
vertical integration
diversification
