摘要
时尚服装服饰消费品零售业虽然以潮流变化为导向,但是更清晰的"日程表"却是春夏秋冬的季节更替。服装店铺上货换季时期的商品陈列,要发挥的关键功能是:如何迅速有效地传递产品换季的商业信息.商品换季时,店铺陈列的任务主要是向顾客主动传播以下三方面的信息.1.消费季节将改变(提示顾客可能需要应季的服装);2.品牌应季新产品到店(推荐主题商品系列);3.新季节里将要流行的消费趋势(引导款式/面料/色彩/主题设计/风格等消费趋势)。
Display is a kind of art which is used to draw customer's attention and arouse their buying desire. Coinciding with the turn between spring and summer, the display is more important. During this period, the core idea of shop display is how to convey information of new product both effectively and rapidly. Specif ically, it requires scheming and managing a more reasonable and flexible division of display items through illustrating the window display themes, grouping the product line and redef ining the seasonal goals. After exactly arranging the sequence of products shows in term of updating time and occasion, we could achieve a smooth transition and new product promotions in the limited switchover time.
出处
《中国服饰》
2008年第3期58-61,159,共5页
China Fashion
