摘要
采用问卷调查、数理统计等研究方法,对哈尔滨市12所普通高校四个年级大学生的体育消费意识、心理动机、结构和水平等进行了研究。结果发现,哈尔滨市大学生对体育消费动机主要集中在健身要求和消遣娱乐选项,对体育消费花钱方面是很认同的,男生比女生的认可度高,体育消费以购买体育服装、鞋、帽等实物消费为主,其最主要影响因素为家庭经济条件,其次为体育兴趣爱好、体育价值观等。
With the methods of questionnaire and statistics methods for Harbin city 12 colleges four grade students＇ sports consumption consciousness, psychological motivation, structure and level, etc. The results found that college students＇ motivation to Harbin sports mainly focus on fitness requirements and entertainment options, spend money on sports consumption is very identity, boys than girls high, the approval of sports consumption to buy sports clothing, shoes, hats, etc material consumption is given priority to, the main influence factors is family economic conditions, and subjective factors is sports hobbies, such as sports value.
出处
《哈尔滨体育学院学报》
2011年第5期59-62,共4页
Journal of Harbin Sport University
关键词
体育消费行为
大学生
哈尔滨
sports consumption behavior
college student
Harbin
