摘要
比照城市形象的三个要素,即城市的整体精神风貌、城市的整体布局规划、城市的居民群体风格,对中小城市形象建设的基础进行判定,可知中小城市在城市形象的认定上存在重重的困难,为解决这些困难,需要植入创意思维,从意念、意象、形象三个层面,以颠覆性的方式来应对城市建设中的各项抉择,并构建符合时代要求的新的模式,这种模式从形象识别上体现了对CIIS的超越,从文化重构上体现了对城市个性的超越,从形象传播上体现了对形象广告的超越。
The three elements of city images are compared, they are, the overall spirit, the overall layout, and residents＇ group style. The aim is to judge the basis of city image construction, from which it can be seen that there are many obstacles in the determination of images of medium and small sized cities. To solve these problems, original thoughts should be introduced, thus, from the three levels of idea, disposition and image, difference choices made during the city construction can be tackled in a subversive way. Besides, a new mode can be constructed to suit the requirement of the times, which embodies the advantages over CIIS from an image identification perspective, over city characters from a cultural reconstruction perspective, and over image advertisements from an image spreading perspective.
出处
《河北科技师范学院学报（社会科学版）》
2011年第3期103-107,共5页
Journal of Hebei Normal University of Science & Technology(Social Sciences)
基金
安徽商贸职业技术学院2009年科研项目"广告创意与安徽省中小城市形象建设研究"(2009KY06)
关键词
中小城市
城市形象
创意
意象
文化
传播
medium and small sized city
city image
originality
image
culture
spread
