摘要
现代社会已经进入形象竞争时代,形象条件同样是各会展目的地在会展业发展中不可缺少的重要条件。良好的会展目的地形象不仅有利于增强桂林的会展旅游吸引力、拓展会展客源市场,还可以强化会展,宣传促销,营造良好的文化氛围,提高居民整体素质,从而提高桂林的整体形象。桂林首先应该清晰地认识自身的内在特性和形象现状,进而从多个方面对会展目的地形象进行定位。
Modern society has entered the era of image competition. Image condition is also the indispensable important condition for development of MICE industry in the MICE destination. Good MICE destination image will not only enhance MICE Tourism attraction of Guilin and expand MICE tourist market, but also strengthen MICE promotion and create a good cultural atmosphere and improve overall quality of citizen, thereby improve the overall image of Guilin. Guilin should first clearly find out the intrinsic properties of its own and present situation of image,and then make a positioning for MICE destination image from several aspects.
出处
《旅游论坛》
CSSCI
2011年第5期63-66,共4页
Tourism Forum
关键词
桂林
会展目的地
形象
定位
Guilin
MICE destination
image
positioning
