摘要
剖析了将中国传统元素应用到现代标志设计中的原因和创新形式,并通过典型案例分别阐述了视觉形态创新、"意"的创新、中国文化的创新等三种主要的创新形式。文章指出,标志设计要做到中国传统元素与现代设计手法的有效结合,以引起人们的情绪反映,增强现代标志的识别性和传播性。
By elaborating the three main creation formats of visual forms,ideology,and Chinese culture with typical cases,this paper elaborates the reasons and creative forms for the application of Chinese traditional elements to the modern mark designs.The paper indicates that Chinese traditional elements should be combined effectively with the modern design techniques for the purpose of the emotional reflection,which is beneficial for the recognition and transmission of the modern marks.
出处
《南通职业大学学报》
2011年第3期40-42,共3页
Journal of Nantong Vocational University
关键词
中国传统元素
现代标志
设计
创新
Chinese traditional elements
modern mark design
creation
