摘要
通过对徽商老字号品牌文化进行阐述,来说明徽商老字号有很多优良传统,同时就徽商老字号品牌文化的发展和现代企业形象设计的关系进行了研究,目的在于使徽商老字号文化精髓能够在现代企业形象设计中得以继承并发扬光大,以期为中国的现代企业形象设计走向国际化提供借鉴。
Through carries on the elaboration to the Huizhou merchants time-honored brand culture, explained that the a Huizhou merchants time-honored brand has the good tradition, simultaneously conducted the research on the Huizhou merchants time-honored brand culture＇s development and the modern corporate identity system design＇s relations, he aimed at inherit the modern corporate identity system design and to spread the knowledge of the Huizhou merchants time-honored brand culture essence, hope to provide the reference for China＇s modern corporate identity system design becoming in- ternational.
出处
《安徽建筑工业学院学报（自然科学版）》
2011年第4期77-80,共4页
Journal of Anhui Institute of Architecture(Natural Science)
基金
安徽省教育厅人文社会科学研究项目
项目编号:2010sk271
关键词
徽商老字号
品牌文化
现代企业形象设计
借鉴
Huizhou merchants
time-honored brand
brand culture
modern corporate identity system design
reference
