摘要
旅游产品是指旅游经营者为满足旅游者在旅游活动中的各种需求而向旅游市场提供的各种物质产品、精神产品和旅游服务的组合。旅游产品体系则是指旅游产品各种表现形式的集合,其中包括单项旅游产品,旅游线路产品和区域旅游产品。这些产品表现形式相互关联,是旅游资源开发、旅游业经营和管理的重点,是呈现给旅游者的核心价值所在。根据非洲的实际情况,针对国际旅游市场的需求特征,将非洲的旅游产品分为狂野非洲、风情非洲与和谐非洲三个层次,以明确的主题来组合产品、塑造形象、打造品牌,以嬴得客源市场,提升非洲整体的旅游竞争力。
Tourism product is the combination of various material products,spiritual products and tourism services which is provided by tour operators for the tourism market that to meet the needs of the tourists in tourism activites.Tourism product system refers to the collection of various manifestations of tourism product,including single tourism product,tourism route products and regional tourism products.These manifestations of products are inter-related that marks the focus of tourism resource development,the tourism operation and management,and also presents of the core value of tourists.According to the actual situation in Africa and the characteristics of international tourism market demand,this paper divides African tourism products into wild Africa,exotic Africa and harmonious Africa three levels,using a specific theme to integrate products,shape images and build up brand in order to win the tourist market and enhance the competitiveness of African tourism as a whole.
出处
《世界地理研究》
北大核心
2011年第3期129-134,共6页
World Regional Studies
基金
基金项目：浙江师范大学非洲研究院“当代非洲旅游’耸：国招标研究项目（ZC326008007）.
关键词
非洲旅游
旅游产品
产品体系
产品规划
African tourism：tourism product：product system：product planning
