摘要
为了提高图书馆藏书的利用率,发挥馆藏图书的效用,图书宣传是一项不可缺少的工作。简要阐述了图书宣传理论和图书馆心理学理论的概念,对目前图书宣传的现状和问题进行了分析,以安徽理工大学图书馆为例,在了解读者阅读心理类型的情况下,研究了吸引读者、晕轮效应和从众心理3个方面的理论,指出心理学理论对图书宣传的意义重大,要想做好图书宣传工作,就必须很好地了解心理学理论,运用这些理论不断改进读者服务工作。
In order to improve the utilization ratio of library＇ s collected books and give full play to the effectiveness of library＇ s collected books, the books＇ propaganda is an essential task. This paper briefly describes the concepts of the theory of books＇ propaganda and the theory of library psychology, analyzes the current status of and problems in books＇ propaganda, and taking the library of Anhui University of Science and Technology as an example, and under the situation of understanding the types of readers＇ reading psychology, studies the theories of reader attraction, halo effect and group psychology, points out that the psychological theory has important significance for books＇ propaganda, and librarians who want to do well in books＇ propaganda must have very good understanding of psychological theories, and keep improving the reader service with these theories.
出处
《科技情报开发与经济》
2011年第28期39-41,共3页
Sci-Tech Information Development & Economy
关键词
图书宣传
心理学理论
晕轮效应
从众心理
books＇propaganda
psychological theory
halo effect
group psychology
