摘要
故事性表达成为当前电视节目存在的常态。探其原因,首先是观众借助故事更方便获取和传播信息,还有基于好奇心、优越感之上的兴趣和心理期待;其次是节目生产者熟识故事模式,坚信光明的市场前景,对利润回报信心十足;再次是电视管理者借助故事建构意识形态,提高国家"软实力"的需要;最后是电视媒介传播的偏向性。但当故事与电视的结合难以同时满足或协调四者的要求时,故事的真实性就容易与观众的期待或感知产生错位与冲突,违背叙事契约,有意或无意混淆艺术真实与生活真实,影响电视文化的健康发展,危害电视文化的生态平衡。
Narrative expression becomes ordinary state for current TV programs.There are three reasons for this.Firstly,it is more convenient for the audience to get and disseminate information as well as the interests and psychology expectations based on curiosity and superiority;Secondly,Program producers are familiar with the story mode,so they believe in the bright market prospects and have confidence in benefits returns;Thirdly,TV manager constructs ideology with aid of story,which improves the needs of ＂soft power＂ for the nation.The last reason is the spread of television media bias.However,when the combination of story and TV is difficult to meet with or coordinate the requirements of the above four points,the truth of story is apt to generate dislocation and conflict with audiences＇ expectations and perception,violate the narrative contract,intentionally or unintentionally confuse the authentic art with real life,and affect the healthy development for TV arts and jeopardize the ecological balance of it.
出处
《重庆邮电大学学报（社会科学版）》
2011年第5期111-115,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
山东省教育厅科研项目:电视节目制作专业课程体系与教学内容整体优化研究(2009581)
关键词
电视节目
故事化
艺术真实
TV programs
narrative report
artistic truth
