摘要
旅游体验质量在很大程度上决定着影视主题公园的发展,但如何运用指标进行综合评价却一直处于探讨之中。在调研数据与Ryan的"期望-满足"模型基础上,本文应用spss统计软件,提取了涵盖25个关键指标的8个主因子,分别命名并按重要程度排序为文化氛围、旅游条件、规划、服务、展演、活动、整体感知和其他关联。通过这一指标体系,对无锡影视主题公园的旅游体验质量进行综合评价,得出体验度和分析结果,并指出需通过增强文化氛围,完善管理体系,变换表现形式,积极沟通顾客才能提升体验度。
The development of the movie/TV theme park is mostly determined by the quality of tourism experience,but how to apply the index for evaluation is still in discussion.Based on the investigation data and Ryan＇s ＂expectation-satisfaction＂ model,this paper applies spss software to extract eight main factors covering twenty five key factors,and respectively names them and according to the importance ranks them into cultural atmosphere,tourism conditions,planning,service,display and play,activities,entire perception,and other relevance. Through the index system,the paper conducts comprehensive assessment of tourism experience quality of Wuxi movie/TV theme park to obtain experience level and analytical results,and points out that it is imperative to enhance cultural atmosphere,improve management system,and change display forms and positively communicate with customers so as to lift up experience level.
出处
《企业经济》
CSSCI
北大核心
2011年第9期114-118,共5页
Enterprise Economy
关键词
影视主题公园
旅游体验
“期望-满足”模型
体验度
the movie/TV theme park
tourism experience
expectation-satisfaction model
experience level
