摘要
本文讨论了电视购物及其特点、在我国的发展状态以及相比于网络购物的优缺点。认为广电网络企业想要进入电视购物领域,就必须借鉴网络购物的经验,充分利用高清交互数字电视平台,建立高清交互数字电视购物新模式。重点分析了高清交互数字电视购物模式的定义、特点、5种具体的业务模式以及需要解决的技术问题。
Innovation of operation type is a hot topic in Three Network Convergence,and is also a driving force of radio and TV industry's sustainable development.By analyzing TV shopping's character,development state in China and merits and drawbacks comparing with network shopping,this paper provides development thoughts of using HD interactive DTV platform to build a new TV shopping pattern,introduces the new HD interactive digital TV shopping mode's definition and character,five business modes and relevant technical problems,and researches on how to innovate new business.
出处
《广播与电视技术》
2011年第9期78-82,15,共5页
Radio & TV Broadcast Engineering
基金
国家科技部科技支撑计划"数字家庭服务关键支撑技术研发与应用示范"资助课题
