摘要
新媒体改变了传统媒体的传播生态,对医院危机传播产生了重大影响。新媒体提供了医院危机传播的新渠道、公众交流的新空间,以及舆论监督的新途径。为了做好新媒体时代的医院危机传播,在媒体介入前期,医院要制定危机传播预案,进行模拟危机演练;在舆论暴发期,医院要第一时间提供信息,建立医院新闻发言人制度,做好舆论监控引导;在舆论降温期,医院要及时总结经验教训,重塑医院形象。
The new media has changed the traditional communication ecology,and exerted great influence on communication in crisis of the hospital.The new media has provided a new channel for the hospital to communicate in crisis,and a new space of the social public exchange,and a new way of supervision by public opinion.In the new media age,in order to complete communication in crisis of the hospital in new media times,in the period that the media get involved,the hospital should formulate the plan about communication in crisis,and simulate crisis plan to drill.In the period that the public opinion is break out,the hospital should provide information immediately,and establish spokesman system of the hospital,supervise and guide the public opinion.In the period that the public opinion is cooling,the hospital should summarize in time the experiences and lessons,and reshape the hospital image.
出处
《现代医院》
2011年第9期90-92,共3页
Modern Hospitals
关键词
新媒体
医院
危机传播
New media
Hospital
Communication in crisis
