摘要
基于交易成本理论,利用对湖北省宜昌市柑橘种植农户的调查数据,通过建立Logistic模型,本文重点分析了交易成本对农户柑橘销售方式选择的影响。研究结果表明,交易成本是影响农户农产品销售方式选择的重要因素,其中,反映信息成本的是否了解柑橘市场行情变量、反映谈判成本的农户对中间商报价公平程度的看法变量对农户选择自行销售方式有显著的正向影响;反映信息成本的是否通过中间商了解柑橘价格变量、反映谈判成本的自行销售同等级柑橘相比于通过中间商销售的销售价格差异变量、反映执行成本的农户到最近农产品市场的距离变量对农户选择自行销售方式有显著的负向影响;另外,户主受教育程度、家庭是否有成员从事非农产业这两个反映个体特征的变量对农户选择自行销售方式也有显著的影响,且其影响方向为正。
According to transaction cost theory and using the data of rural households planting citrus located in the city of Yichang,Hubei province,this paper analyses the impact of transaction costs on rural households' selection of marketing model of citrus fruits by building Logistic model..The results show that,transaction costs have significant effects on citrus farmers' selection of sales model of citrus fruits.The variable reflecting information cost of whether farmers understand the market quotation or not,and the variable reflecting negotiation cost of whether the selling price which is given by brokers is justice or not,have significantly positive effects on citrus farmers' selecting the mode of self-selling.Meanwhile,some other variables have apparently negative effects on it,such as the variable reflecting information cost of whether farmers get the price information through mediators or not,the variable reflecting negotiation cost of the difference between selling price of self-selling and purchasing price which is given by brokers while selling the same grade citrus fruits,and the variable reflecting execution cost of the distance from the nearest market.Furthermore,the variables reflecting households' characters such as education degree of head of household and whether there are family members working in nonagricultural sectors also have significant effects on citrus farmers' selection of sales model.
出处
《中国农村观察》
CSSCI
北大核心
2011年第5期33-44,96,共12页
China Rural Survey
基金
国家现代农业(柑橘)产业技术体系专项经费(编号:CARS-07-07B)
湖北省高等学校优秀中青年科技创新团队计划项目"农产品流通体系及问题研究"(编号:T200813)的资助
