摘要
目前,节能服务行业的外部发展环境得到了很大的改善,但仍有很多节能服务企业认为合同能源管理项目难做。本文认为,节能服务公司应该更多地从自身找原因,不能过度地依赖政策,应该尽快转变营销方式,以适应合同能源管理市场化发展的要求。文章针对节能服务企业营销方式存在的问题,从六个方面提出了转变营销方式的对策和建议。
EPC and ESCo developed rapidly in China during the past years.Now,the external environment of EPC has been greatly improved, although many ESCos think it is difficult to develop. This paper argues that ESCos should take measures as soon as possible to change their marketing methods to meet the market development trendence,rather than over-reliance on policies. The paper also provides six sugestions to help ESCos change their marketing strateclies and methods.
出处
《上海节能》
2011年第8期20-22,共3页
Shanghai Energy Saving
关键词
节能服务
合同能源管理
营销方式转变
Energy-saving Service, Energy Performance Contracting, Marketing Methods Change
