摘要
民国时期的商业广告铺天盖地。在"双十节"这么一个特殊节日里,商家在报刊上的商业广告则广泛地运用"双十节"符号,包括国家缩影象征的"国旗"、表示十月十日的"十十"以及祝福国家的"万岁"。这些符号的使用,不仅丰富了国庆广告的设计,同时也让国庆广告具有了更加深刻的内涵。商家的"双十节"广告,其实也在"广告"双十节,用商品促销的方式纪念辛亥革命。
During the time of the Republic of China, commercial advertisements were wide spread, in the special day of the ＂Double Tenth Day＂, commercial advertisements used the symbol of the ＂Double Tenth Day＂ widely, which includes the national flag, the double cross symbols as well as the long live blessing. The use of these symbols enriched the profile of the Nation- al Day advertisements and gave it a much more meaningful connotation. The ＂Double Tenth Day＂ was taken as an advertisement tool while made itself widely known at the same time, through which the 1911 Revolution was widely commemorated.
出处
《四川师范大学学报（社会科学版）》
CSSCI
北大核心
2011年第5期20-26,共7页
Journal of Sichuan Normal University(Social Sciences Edition)
基金
教育部哲学社会科学研究重大委托项目"辛亥革命的百年记忆与诠释"(项目编号为09JZDW004)系列成果之一
关键词
商家
辛亥革命
广告
纪念
the businessmen
the 1911 Revolution
commercials
commemorate
