摘要
拉美水工工程市场潜力巨大,但由于中拉文化和体制的差异,目前拉美水工工程市场尚未得到充分开发。介绍拉美地区基础设施的现状,并结合实际市场开发中的经验和教训,阐述在拉美地区开拓水工工程市场将面临的困难及问题,并提供了有效的应对策略。随着中国与拉美各国经贸合作的不断深入,中拉双方将在水工承包领域拥有更加广阔的合作前景。
The potential of market development for marine works is very huge in Latin America,but due to cultural and political system differences,the market is difficult to develop sufficiently.The paper discusses the current situation of the infrastructure in Latin America,and then it summarizes the marketing characteristics of the marine works in this area and gives some advice,in accordance with the experience in practical works.As the economic and trade cooperation develops deeply between Latin America and China,there will be a broader cooperation in the field of marine works between both parties in the future.
出处
《水运工程》
北大核心
2011年第8期162-165,共4页
Port & Waterway Engineering
关键词
拉美
水工工程
市场分析
Latin America
marine works
marketing analysis
