摘要
在市场经济发展日趋深化的今天,品牌战略已成为众多知名企业在市场竞争中立于不败之地的法宝。文章介绍了我国品牌战略发展现状,提出了我国企业实施品牌战略的对策。
Today,the development of market economy is deepening,and the brand strategy has become the talisman that the well-known companies can succeed in fierce market competition.This paper introduces the development status of China＇s brand strategy,and puts forward solutions to implement brand strategy for China＇s enterprises.
出处
《价值工程》
2011年第26期15-15,共1页
Value Engineering
关键词
品牌战略
发展战略
品牌
brand strategy
development strategy
brand
