摘要
旅游消费是未来国民消费的发展趋势,大学生是其重要的目标市场。在对大学生旅游市场开发的可行性分析基础上,通过对昆明部分高校大学生进行调查,进一步探讨大学生旅游消费行为的相关特征,并就此提出大学生旅游市场开发相关策略,以期找到更好的消费模式来引导学生进行理性消费。
Tourism consumption is the development trend of national consumption and college students are important target market of the consumption.The relevant characteristics of tourism consumption of college students have been explored based on the feasibility of market development among college students and through the investigation of some college students in Kunming.The strategies for the development of tourism market of college students have been proposed and we look forward to finding a better consumption pattern to guide students to rational consumption.
出处
《曲靖师范学院学报》
2011年第4期77-81,共5页
Journal of Qujing Normal University
基金
教育部人文社会科学研究一般项目"旅游影响下云南民族村落向小城镇形态演变过程和机制研究"(10YJAZH004)
云南省哲学社会科学规划项目"旅游发展与建设和谐社区
和谐村镇的互动性研究-以民族村寨旅游社区为例"(YB2009013)
关键词
旅游行为
特征分析
开发策略
tourist behavior
characteristics
development strategy
