摘要
运用SWOT分析方法,对安康体育旅游的优势、劣势、机遇和挑战进行分析后认为,安康在区位、资源方面具有优势,在人才、品牌及文化内涵建设方面处于劣势,在体育旅游需求和政策方面具有较好机遇,在资源与环境保护、市场竞争方面存在威胁。因此,安康体育旅游开发应加强各级各部门合作,加快体育旅游人才培养,积极开发精品体育旅游线路,注重挖掘体育旅游项目的文化内涵。
With SWOT analysis, this paper studied on the strengths, weaknesses, opportunities and threats of sport tourism in Ankang, the result shows that Ankang＇s advantages live on location and resources; it＇s disadvantage are in talents, brand and the cultural connotation; it＇s opportunity are people＇s demand for sports tourism and the local government＇s policy ; it＇s threat are lived in resource development and environment conservation, market competition etc. so, to develop Ankang＇s sports tourism we should strengthened cooperation, to speed up training sports tourism talents, development of sports tourism line, and to pay attention the cultural connotation construction.
出处
《安康学院学报》
2011年第4期105-107,共3页
Journal of Ankang University
基金
国家社会科学基金项目(08BTY002)
安康学院高层次人才科研专项经费项目(AYQDRW201005)
