摘要
现代电视体育节目不断发展,北京奥运更是将我国电视体育节目的发展推向了顶峰。电视体育节目对城市居民体育健康观形成及参与体育活动的意愿、内容、时间有促进作用。但以技术体育传播为主的大众体育传播,导致人们对体育作为文化的误读。
The constant development of modern TV sports programs,as well as the Beijing Olympic Games,have pushed the development of TV sports programs in China to its peak.TV sports programs play a role in promoting the formation of sports health view of urban residents as well as the willingness,contents and times of their partici-pation in sports activities.However,mass sports communication that bases mainly on technical sports communica-tion has resulted in people＇s misunderstanding about sport as a culture.
出处
《体育学刊》
CAS
CSSCI
北大核心
2011年第4期67-70,共4页
Journal of Physical Education
基金
2010年湖南省体育科学学会基金项目A类(KT10-41)
湘体竞字[2010]14号
