摘要
在理论研究的基础上，运用实例研究考察泰山及周边地区极限运动休闲需求的基本特征．极限运动休闲可划分为极限运动游憩、极限运动旅游和极限运动度假三个不同层次，在满足自我心理需求、自我生理需求、健康恢复和个性发展方面各有侧重．结果显示，极限运动游憩、极限运动旅游和极限运动度假三层次结构的提出，是一种简单有效的思维方式，能够有效地分析休闲者的心理需求和消费意愿，对泰山及周边地区极限运动休闲市场的开发与实践具有较好的指导作用．
Based on the theoretical study, this paper analyzes the basic feature of the demand in extreme sports leisure. The extreme sports leisure can be divided into three levels of extreme sports recreation and tourism and holiday, which can fulfill self - mental demands, self - physical demands, recovery of hcalth and personality development and so on. The results showed that the assumption of the three levels of extreme sports leisure is an easy and effective mode of thinking. It can analyze physical demands and consumer buying intentions of leisure travelers and plays an important role in project development and practice in extreme sports leisure requirement market.
出处
《泰山学院学报》
2011年第3期128-133,共6页
Journal of Taishan University
关键词
极限运动休闲
层次
行为
特征
extreme sports leisure
level
behavior
characteristic
