摘要
SWOT分析法是优势(Strength)、劣势(W eakness)、机遇(Opportunity)和威胁(Threat)的简称。运用SWOT分析法,从内、外两方面因素对黄石矿冶文化旅游资源进行综合分析,指出当前黄石矿冶文化旅游资源的优势、劣势以及面临的机遇和威胁,进而提出黄石矿冶文化旅游业发展的战略选择,为寻求黄石矿冶文化旅游市场发展空间,提高黄石文化旅游产业的竞争力提供参考。
With SWOT analysis method which is the short form of strength ,weakness ,opportunity and threat, this paper analyzes mining and metallurgical culture and tourism resource from two points of view. It points out the advantages and disadvantages of mining and metallurgical culture and tourism resources as well as the facing challenges and threats. Then strategic option can be put forward accordingly. Finally, it is helpful to seek for developing scope of mining and metallurgical culture and tourism market of Huangshi. Meanwhile, it can provide a reference for increasing cuhure and tourism competitiveness of Huangshi.
出处
《黄石理工学院学报（人文社科版）》
2011年第3期5-8,18,共5页
Journal of Huangshi Institute of Technology:Humanities and Social Sciences
基金
黄石市2010年度社会科学研究立项课题"矿冶文化与黄石文化旅游业的发展"
关键词
黄石
矿冶文化
旅游
SWOT分析
战略选择
Huangshi
mining and metallurgical culture
tourism
SWOT analysis
strategic option
