摘要
文章从政治沟通的视角出发,分析信息传递过程中的"沟通"各要素,提出大学生主题教育网站建设的关键因素和有效性建设路径。文章强调信息在大学生主题教育网站建设中的价值性,认为建立大学生主题教育网站的"螺旋运行模式",可以更好实现对教育对象在网络中的引导、服务和教育作用,提高网络思想政治教育的针对性和实效性。
From the perspective of political communication,the article analyses all the key ＂communication＂ factors in the process of information distribution and then brings forward key elements and effective methods to construct the theme educational website of University.Focusing on the value of information in the theme educational website of University,The paper argues that the construction of ＂spiral model＂ in the theme educational website of University can better exert the function of directing,serving and educating target students via the website and improving the effectiveness and pertinence in ideology and politics education.
出处
《浙江工业大学学报（社会科学版）》
2011年第2期210-214,共5页
Journal of Zhejiang University of Technology：Social Sciences
基金
教育部哲学社会科学研究重大课题(教思政司(2008)78号)
关键词
大学生主题教育网站
政治沟通
信息
the theme educational website of university
political communication
information
