摘要
分析了啤酒行业发展的总趋势、市场机会（消费需求）及新形势下的营销创新，指出增加市场有效需求，并在产业的技术、规模、素质、结构和营销诸方面实施创新升级。
The general trends,market opportunities and market innovations under the new situations were analysed in this article.The author concluded that the key to the sustainable development of industry is to stimulate the market effective demands and to carry out the innovation and promotion in technology,scale,quality,structure and market of beer industry.
出处
《酿酒科技》
1999年第5期107-109,共3页
Liquor-Making Science & Technology
关键词
中国
啤酒工业
啤酒市场
市场研究
可持续发展
market investigation
beer industry
basic trends
macro-control policy
sustainable development
