摘要
现代企业发展中,物流和市场营销都已经成为企业战略的重要组成部分,物流为企业的正常生产和经营提供有力的基础保障,市场营销是使企业持续生存和发展的战略手段。从市场营销对物流的影响出发,分析了基于市场营销的物流管理发展的新趋势。
The development of modern enterprises,logistics and marketing have become an important part of business strategy and logistics for the enterprise＇s normal production and management provide a strong basis for protection,marketing is the business strategy of sustainable means of survival and development.In this paper,the impact on the logistics of marketing,analyzes marketing and logistics management based on the development of a new trend.
出处
《物流科技》
2011年第5期50-51,共2页
Logistics Sci-Tech
关键词
市场营销
物流管理
策略组合
marketing management
logistics management
policy portfolio
