摘要
会员制体育健身俱乐部作为社会公众进行体育消费的组织和场所,已经成为我国全民健身运动和体育消费产业的重要组成部分。本文运用有关的营销管理理论,对会员制体育健身俱乐部的类型、市场定位和营销管理模式等,进行了初步的探讨,并得出结论:综合性会员制连锁经营的体育健身俱乐部,代表了未来体育消费组织的发展方向。
As the location of the public sport consumption,the membership sport club has become an important component of the nationwide sporting movement and the sport consumption industry.The styles,market-positioning and sales management mode of the membership sport club have been preliminary studied by using corresponding marketing management theories.The conclusion of the paper is that the membership chain-running sport club represents the developing trend of future sports consumption organization.
出处
《安徽商贸职业技术学院学报》
2006年第1期27-29,33,共4页
Journal of Anhui Business College
