摘要
网络媒介具有传播范围广、速度快的特点。鹤峰茶叶企业通过网络营销能够扩大营销渠道,节约成本。从鹤峰茶叶企业网络营销现状出发,分析了使用网络营销推广鹤峰品牌的意义,介绍了鹤峰茶叶企业网络营销的渠道,并提出发展鹤峰茶叶企业网络营销的对策。
Network media has a characteristic of widely spread and high speed.With the help of network marketing,HeFeng tea enterprises can expand the marketing channel,and save cost.Based on the present situation of the using of network marketing in HeFeng tea enterprises,this paper first analyzes the meaning of using network marketing in promoting,then introduces several suitable marketing channels,finally,put forward some countermeasures concerning developing the using of network marketing in HeFeng tea enterprise.
出处
《科技创业月刊》
2011年第5期45-46,共2页
Journal of Entrepreneurship in Science & Technology
关键词
网络营销
茶叶企业
电子商务平台
微博营销
网络视频营销
E-Marketing
Tea industry
E-commerce platform
Micro Po marketing
Network video marketing
