摘要
探讨了县城形象塑造的内涵及意义。分析了历史要素对县城形象的影响,说明了历史要素对县城形象的支柱作用。笔者以山西省交口县为例,对其历史要素进行了SWOT分析,从而对交口县进行县城形象定位,并提出了交口县形象塑造的发展目标。从物质、精神、行为、制度4个层面展开分析,最终提出交口县的形象推广策略。
The connotation and meaning of city image creation was discussed.The effects of historical factors on city image were analyzed.With Jiaokou County in Shanxi Province for example,SWOT analysis was carried out on its historical factors to define city image of Jiaokou County.And the development objective was put forward,it was analyzed from four aspects of material,spirit,activity,system,finally,Jiaokou image dissemination strategy was put forward.
出处
《安徽农业科学》
CAS
北大核心
2011年第12期7183-7185,共3页
Journal of Anhui Agricultural Sciences
关键词
城市形象
城市形象塑造
历史要素
生态休闲
City image
City image creation
Historical factors
Ecological leisure
