摘要
对旅游目的地的选择是任何一个旅游者都必须做出的最重要的决策。多年来,国外学者从不同研究视角出发,提出了大量的相关理论模型,这些模型对旅游消费者行为研究具有重要意义。文章主要对实证主义范式下的旅游目的地选择模型进行了回顾,并从理论和实践角度对其进行了评述;通过对其理论渊源、主要贡献和不足之处进行梳理,以期为旅游目的地选择的相关研究和营销实践提供借鉴。
The choice of a destination is the most important decision for any tourist.Over years,overseas scholars have put forward quite a number of relevant theoretical models from different research perspectives,which are of great significance to the study of consumers’behavior.The paper mainly makes a review of these classical models under positivism paradigm and comments their theoretical origins,main contributions and shortcomings from both theoretical and practical perspectives in order to provide references for the future research and marketing practice of destination choice.
出处
《旅游学刊》
CSSCI
北大核心
2011年第5期53-62,共10页
Tourism Tribune
