摘要
船舶修理是一项计划性、技术性和服务性都很强的工作，文中从树立市场营销观念、扩大服务内容、缩短修期、确保修船质量、搞好修后服务等几方面进行阐述，指出修船营销的核心是服务，只有提高服务质量，扩大服务内涵。
Planing,technology and service
are all emphasized in shiprepair.This paper gives expounding in aspects of setting up the concept
of market struggle contract,enlarging services,shortening repairing period,guarantee of quality and
service after sales. It points out that service is the kernel of shiprepair.Only service quality is
raised and service connotation in enlarged,you'll win the competition.
出处
《中国修船》
北大核心
1999年第3期7-7,10,共2页
China Shiprepair
关键词
营销
服务
船舶
修理
Shiprepair
Struggle contract Kernel Service
