摘要
当前我国的民办高校取得了一定发展,但仍然存在不少问题,文章从营销的视角出发,分析了民办高校所处的市场环境,明确了民办高校存在的问题,着重探讨了4P营销策略在民办高校中的应用。
Non-governmental Universities makes certain progress in China,it still has many problems.From the perspective of the marketing,we analyzed the market environment of non-governmental universities,and we also analyzed the existing problem of non-governmental universities,focusing on the 4P marketing strategy in the application of non-governmental universities.
出处
《企业技术开发》
2011年第2期188-190,共3页
Technological Development of Enterprise
关键词
民办高校
营销
高等教育
non-governmental universities
marketing
higher education
