摘要
阐述高校体育产业的发展现状,指出其中存在的产业化观念不够开放、产业化形式单一及产业化市场定位狭窄等问题,并探讨高校体育产业化的发展策略。
This paper describes the development status of college sport industry,pointing out the current situation of the industry in which the concept is not open,with industry to be single and the market positioning industry form narrow,and explores the development strategy of college sports industry.
出处
《湖北体育科技》
2011年第2期165-166,共2页
Hubei Sports Science
关键词
高校体育
产业化
现状
对策
college sports
industry
the status
strategy
