摘要
互联网的出现使传播学的一些理论受到了挑战,传播类型的划分便是其中的一种。网络新媒体因其新的传播特点使传播学传统的二分法或四分法的划分难以解释网上的传播活动,因为网络的虚拟性、开放性和多媒体特性打破了内向、人际、组织抑或大众传播的界限,一个网络传播活动往往集多种传播于一体。因此,以参与者的规模对网络传播的类型进行分类已经不能适应了。鉴于此,以网络传播行为的目的和动机为依据,可将网络传播类型划分为网络交往型传播、网络广场型传播、网络组织型传播、网络公告型传播和网络检索型传播,以适应网络传播研究的需要。
With the emergence of the Internet,some of the theories of communication are challenged,and the classification of the communication types is one of them.It is hard to explain online communication activities for the new communication features of the Internet by using the traditional classifications—dichotomy or quartering,because the virtuality,openness and multimedia of the network break the limit of intrapersonal,interpersonal,organizational or mass communication.Indeed,an on-line communication activity is often an act of multi-communication.Therefore,it is inadequate to meet the new situations to clasify the communication types according to the number of participants.In view of such situations,network communication types can be divided into five classes based on the purpose and motivation of the communication behaviour to meet the needs of network communication research.They are contact-based communication,square-based communication,organization-based communication,bulletin-based communication and retrieval-based communication.
出处
《广西师范大学学报（哲学社会科学版）》
北大核心
2011年第2期100-104,共5页
Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)
基金
教育部人文社会科学研究项目基金资助课题"网络传播心理学研究"(09YJA860007)
关键词
互联网
网络传播
网络交往型传播
网络广场型传播
网络组织型传播
网络公告型传播
网络检索型传播
Internet
network communication
contact-based communication
square-based communication
organization-based communication
bulletin-based communication
retrieval-based communication
