摘要
对央视少儿频道《新闻袋袋裤》和《音乐快递》两个栏目的受众调查发现,其受众定位存在"受众定位跨度太大"和"目标受众缺少差异性"的问题。传播实践证明,少儿频道和少儿节目的受众应该依据少儿的年龄、性别、地域等各种差异细分。
Through the audience survey of the Press Pocketed Pants Column Music Express Column of the CCTV Children＇s Channel,it is found that two problems exist in its audience targeting.Firstly,the span of the audience targeting is too large.Secondly,there is lack of difference between the target audiences.Communication practices have proved that the audiences of the children＇s channels and children＇s programs should be subdivided based on the differences of children＇s age,gender,region and etc.
出处
《湖北广播电视大学学报》
2011年第5期87-88,共2页
Journal of Hubei Radio & Television University
关键词
央视少儿频道
少儿电视节目
目标受众
受众定位
the CCTV Children＇s Channel
children＇s TV programs
target audience
audience targeting
