摘要
提起童装,人们或许首先想到的就是七彩缤纷的色彩,而卢沛强却独辟蹊径,在反复考察了国内外各种优秀童装后,最终决定选用黑白色来装扮天真浪漫的少年儿童。卢沛强解释如此大胆之举说":在七彩缤纷的色彩中,黑、白两色是人类社会最漂亮、最纯洁的色彩,能给人一种经典感。将黑白元素演化为品牌的领导性元素,不仅能在众多童装中以出色的个性取胜都市少儿,而且能在众多童装中突现出‘兔仔唛’品牌天下无双宝贝兔的个性风采,有力提升起品牌的文化档次。"通过一系列的创新之举,卢沛强正在一步步地成就着其"少年时尚则中国时尚"的梦想,而与此同时,"兔仔唛"也日益奠定起了其在少儿时装领域国际性领导品牌的地位。
When talk about children’s clothes, bright colours are the words that first come into our mind. But Lu Peiqiang has his own idea. After many research on some well-known domestic and international brands, he finally choose black and white to dress innocent and carefree children. Lu Peiqiang explains his brave action: 'black and white are two most beautiful and innocent colours in their all. They bring a sense of classics to people. To make black and white as the leading element of the brand, will not only win children’s heart by its different character, but also emphasize the rabbit character of ‘Tuzaimai’ brand. Therefore, the cultural level of the brand will be increased. Through series of his innovative action, Lu Peiqiang is moving closer to achieve his dream of ‘Fashionable children lead to a fashionable China’. Meanwhile, ‘Tuzaimai’ brand has strengthened its leading position in international children fashion industry.
出处
《中国制衣》
2011年第3期64-66,59,共3页
