摘要
超媒体又称媒体穿越,是超文本和多媒体在信息浏览环境下的结合,除了具有超文本的全部功能以外,还能够处理多媒体和流媒体信息。它是以多媒体方式呈现的相关文件信息,这种艺术与技术层面上的超媒体,在市场与服务的多元化的整体竞争中迅速演变与不断完善着,这一新兴的商业思维模式也不断地应用至现代企业连锁信息标准化管理之中。
Internet and computer technology in 21st century has overthrown almost all traditional industries so quichly which was never seen before.Hypermedia,which is called cross media in another way,a form of combination between hypertext and multimedia,under the circumstance of infomation browsing,could deal with multimedia and streaming media information besides all the functions of hypertext.Hypermedia at the level of art and technique,presenting related infomation by a multimedai way,keeps evolving in the course of holistic competition between marketing and service.This emerging mode of financial thinking is applied continuously in the standardized management of chain infomation in modern enterprises.
出处
《武汉科技学院学报》
2011年第1期68-71,共4页
Journal of Wuhan Institute of Science and Technology
关键词
超媒体
跨媒体
超文本
视觉传达系统
信息标准化
Hypermedia
Supermedia
Hypertext
Visual Communication System
Information Standardization
