摘要
会展危机管理是现代会展活动顺利开展的监要保证，能有效保证会展环境、提升会展形象、避免或减少会展损失，实现会展价值。从业人员在进行危机管理时，可以采取会展危机识别、会展危机评估、会展危机处理、会展危机回顾四个步骤，以提高整体有效性。
The teaching reform on the course of Business Correspondence in the higher Vocational Colleges has been on, and project teaching approach has been approved gradually in recent years. This paper makes an analysis of the necessity of carrying out the reform on the project teaching in this course and further illustrates how to implement the reform of project teaching about this course in detail. After the study project is established, a simulated company should be set up in which the students can fulfill the ＂ learning tasks ＂ such as acquiring generic terms, mastering the structures and writing points of all types of letters, cultivating students ＂awareness of teamwork and the capabilities of writing business English letters and cables.
基金
宁波城市职业技术学院2009年课题《会展危机应对体系的横向建设》成果之一.
关键词
危机管理
会展
策略
Business Correspondence
Item
Teaching Method
