摘要
网络技术的飞速发展,使消费者获得信息更加方便快捷,加速了网络消费的进程,这迫使企业去探究网络消费者的心理动机,分析网络消费者的行为,尽可能地为营销活动提供可靠的数据来源和营销依据。本文首先从消费者的角度入手,对消费者的心理特征和在网上购物的心理因素进行分析,然后从营销者的角度来探析营销策略。
The rapid development of network technology,make consumers get information more convenient,accelerate the process of Internet consumption,force companies to explore network consumers＇ psychological motivation,Analyze behavior of network consumers,possible for marketing activities provide the reliable data sources and marketing basis.This paper from the aspects of consumers,analyze consumer＇s psychological characteristics and online shopping psychological factors;from the Angle of marketers still after,explore marketing strategy.
出处
《科技广场》
2010年第12期127-130,共4页
Science Mosaic
