摘要
商业以盈利为目标,但是作为社会的组成部分必须承担社会责任,因此商业行为必须合乎社会伦理道德。商业文化把文化与经济结合起来,营造商业文明的环境和促进商业的发展。烟草作为一种特殊的商品,虽然被证实有害健康,但是烟草工业仍然在全世界繁荣发展。烟草广告在历史的演变过程中,从漠视到重视伦理道德,体现了文化与经济结合后对社会的正面影响。本文以外语烟草广告为例,探讨商业文化中的伦理道德。
Business aims to make profits,but at the same time,it has the share of proper social responsibilities due to its role in the society;therefore,business activities must respect ethics.Business culture combines culture into economy in order to create civilized business environment and to facilitate business development.Tobacco is special in the sense that tobacco industries are prosperous world widely even though smoking has been proved to cause fatal diseases.Advertising tobacco has been a historical process：ethics was neglected at the very beginning but was put in the centre later.It proves a positive effect of the combination of culture and economy.With tobacco advertisements as an example,this article explores ethical issues in the business culture.
出处
《文化艺术研究》
2010年第4期53-59,共7页
Studies in Culture and Art
关键词
商业文化
伦理道德
外语烟草广告
business culture
ethics
foreign tobacco advertisement
