摘要
文章结合国内外对政策营销的研究,主要从政策、政策营销概念及其策略模式等方面进行了介绍。首先,介绍了政策概念的综述;其次,对政策营销的发展进行了总结,并且综述了政策营销的概念定义;最后,对政策营销的模式以及营销策略,进行了综合总结。
Combining with the current development of policy marketing at home and abroad, we studied the policy, public policy marketing and its strategy mode. First, we introduce the concept of police, secondly, we conclude the development of Public policy marketing, at last, we conclude the public policy marketing strategy.
出处
《价值工程》
2011年第11期160-161,共2页
Value Engineering
关键词
政策
政策营销
政策营销策略
policy
public policy marketing
public policy marketing strategy
