摘要
低碳经济时代不仅使人类的生存环境得到了重大的改善,同时对城市生态建设及科学技术的发展都起到了加速作用。在当前全球共同呼吁低碳、环保的背景下,探寻适合社会可持续发展的市场营销模式,已成为世人关注的焦点。因此,在立足低碳经济的同时,借助SWOT分析法,对实现低碳营销模式的创新之路进行全面评估,提出积极应对策略,最终达到社会经济效益、消费者需求及环境利益三者的均衡统一。
Low-carbon economy will not only improve the human environment but also guide the continuous development of science and technology.Under the background of low-carbon economy,how to reform the traditional marketing model and improve the current difficulties of marketing has become the focus of the public.Therefore,based on low-carbon economy and using SWOT Analysis,the effective strategies which are raised by exploring the low-carbon marketing model and actively responding to new opportunities and challenges accelerate the transformation of marketing model and provide ideas and the direction to sustainable development of social economy.
出处
《技术与创新管理》
2011年第2期169-173,共5页
Technology and Innovation Management
