摘要
随着全球性金融危机对国内经济影响的逐步加深,物流业作为重要的服务产业受到严重的冲击。尤其是大量的中小型物流企业,面临着更为严峻的压力和挑战,生存和发展受到了威胁。文章以SWOT为基础,从发展战略、创新与市场定位、资源整合、资金管理和人才培养等方面为中小型物流企业应对金融危机提出了具体的策略。
Impacts of the global financial crisis on the domestic economic are aggravated gradually,logistics industry as an important service industry has been seriously challenged.In particular,a large number of small and medium sized logistics enterprises are facing more severe pressures and challenges.Their survival and development are threatened.Based on analysis,detail measures are put forward for the small and medium sized logistics enterprises to answer the financial crisis,such as development strategy,innovation and market positioning,resource integration,financial management and personnel training.
出处
《改革与战略》
北大核心
2011年第3期167-169,共3页
Reformation & Strategy
关键词
金融危机
中小型物流企业
SWOT
发展战略
financial crisis
small and medium sized logistics enterprises
SWOT
development strategy
