摘要
城市旅游形象塑造目的是为了让人们对城市拥有更清晰的认识,这一目标的实现依赖于城市形象传播过程的成功完成。有效的形象传播一方面可以强化人们对城市已有的积极认识,另一方面也可以弱化原有消极观念,对城市旅游的发展起着重要作用。本文以厦门市为例,结合传播学和旅游学相关学科理论,分析了城市旅游形象传播过程中常用的三种基本模式,并从传播主体、传播客体、传播媒体、传播内容以及传播技巧5个方面对其影响进行研究。
The ultimate goal of shaping image is to make people have a deep understanding of the city,and to achieve the goal depends on the realization of the whole process of the communication of the city.Effective image communication plays an important role in urban tourism development.On one hand,it can enhance the existing positive cognition of people to the city.On the other hand,it also can weaken the negative understanding of the image.Taking Ximen as an example and appLying the communication and related disciplines of tourism theory,this paper analyses the regular three basic models of the process of urban tourism image communication and studies its influence from the five views of subject,object,media,content and skills of the communication.
出处
《科技和产业》
2011年第3期13-16,共4页
Science Technology and Industry
关键词
城市旅游形象
城市旅游形象传播
影响因素
厦门
urban tourism image
urban tourism image communication
influence factors
Xiamen
