摘要
旅游商品在旅游业发展中起着重要作用。采用问卷调查法收集数据,借助SPSS16.0统计软件对数据进行因子分析,从而确定消费者购买旅游商品时的影响因素,提出开发策略:加深旅游商品内涵、改进旅游商品外观、控制旅游商品价格、创造旅游商品品牌、保障旅游商品质量、引导旅游商品购买、创新旅游商品种类。
Tourism commodities play an important role in the development of tourism.This article studies how to improve tourism commodity.In this paper questionaire was firstly used to collect the primary data,then was used to perform factor analysis with Spss16.0 statistical software,finally find out the influence factors.Based on the research result,this paper provides some strategies of promotion tourism commodities,such as deepening the connotation of tourism commodity,improving the appearance of tourism commodity,controlling the price of tourism commodity,creating the brand of tourism commodity,protecting the quality of tourism commodity,guiding tour of purchase,innovating the category of tourism commodity.
出处
《旅游论坛》
CSSCI
2010年第6期672-676,共5页
Tourism Forum
关键词
旅游商品
旅游购物
因子分析
tourism commodity
tourism shopping
factor analysis
